LP Radical Caucus Resource Kit First Edition (Alpha)

BRANDING

Black	CG9C	161C	288C	553C	7622C	255C
433C	CG4C	130C	640C	347C	193C
CG11C	White	109C	318C

Headlines and Titles

General Use Sans Serif

General Use Serif

Public Outreach Headlines and Titles

Messy Script

Ornate Script

PRIMARY COLORS

Gold
PMS	109C
sRGB/Web	#FFD100 (255, 209, 0)
CMYK	0 9 100 0
Cable	Use 80090 (Lemon Yellow) or try 65001/67105 (Golden Yellow)
FS-595	Use 13591 (Safety Yellow)
DMC	Try 444 (Lemon Dark)
Substitution	Try sunburst yellow, golden yellow, or another rich yellow variant
Avoid	Orange, pale yellow
Source	LNC 2015 branding, similar to earlier colors
History	Gold has been a major party color for years
Usage	Only use for structural elements, logos, or text against a black or at least dark background. For white backgrounds use 130C.
Notes	For paper this color use Neenah Astrobrights Sunburst Yellow
Adopted	Circa 2018 (replaced Not-109C, which is not a valid Pantone color)

Black
ISO	12647
sRGB/Web	#000000 (0, 0, 0)
CMYK	100 100 100 100
Cable	Use 65018
FS-595	Use 17038 (OSHA Black)
DMC	Use 310 (Black)
History	Black has long been the color of anarchy, and probably most of our members are anarchists
Usage	Preferred background color; main text color to use against white
Adopted	2016

White
sRGB/Web	#FFFFFF (255, 255, 255)
CMYK	0 0 0 0
Cable	Try 65005
FS-595	Try 37925
DMC	Use 000 (Blanc) or 5200
Substitution	Use the lightest color white available or practical when using physical media
Usage	Non-black background; body text against black or other dark colors
Adopted	2016

SECONDARY AND SPECIAL USE COLORS

Pending

Dark Gold
PMS	130C
sRGB/Web	#F2A900 (242, 169, 0)
CMYK	0 32 100 0
Cable	Pending
FS-595	Pending
DMC
Substitution	Use a yellow orange that is dark enough to use against white
Avoid	Anything that isn't dark enough to be readible against white.
Usage	Use in place of 109C in situations on white or other light backgrounde where 109C would be insufficiently visible or legible. Also be useful for gradients with 109C
Adopted	2022 (replaced 124C, which is inconsistent across different media)

Dark Blue
PMS	288C
sRGB/Web	#002D72 (0, 45, 114)
CMYK	100 80 6 32
Cable	Try 80076 (Independence)
FS-595	Use 15056 or 15055
DMC	Try 820 (Royal Blue Very Dark)
Substitution	Try Navy Blue
Avoid	Reflex Blue, Ultramarine Blue
Source	LPTexas 2015 branding and Libertarian Statue Press specifications; similar to earlier colors
History	Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972.
Usage	Use for title text, dark graphical elements when an alernative to black and gold is desired. Also use for public outreach materials and naturally the Classical Statue Logo.
Adopted	August 2017

Near-Black Gray
PMS	433C
sRGB/Web	#1D252D (29, 37, 45)
CMYK	90 68 41 90
Cable	Try 65010 (Black)
FS-595	Pending
DMC	Try 3371 (Black Brown) or 3799 (Pewter Gray Very Dark)
Substitution	Use a gray that's noticeably darker than Cool Gray 11C or a halftone of black (specification of halftone pending)
Source	Chosen as a darker gray to supplement the Cool Gray scale. This color was subsequently added to the Libertarian Statue Press traditional branding specifications.
Usage	When Cool Gray 11C isn't dark enough and for gradients with black
Adopted	2019

Dark Gray
PMS	Cool Gray 11C
sRGB/Web	#53565A (83, 86, 90)
CMYK	44 34 22 77
Cable	Use 80159 (West Point Grey)
FS-595	Use 26008
DMC	Try 3799 (Pewter Gray Very Dark)
Substitution	Try what's available for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2015 branding
History	Gray was not part of LP branding prior to late 2015
Usage	Use this or 433C for title text on white backgrounds when gray is desired
Adopted	2017

Medium Gray
PMS	Cool Gray 9C
sRGB/Web	#75787B (117, 120, 123)
CMYK	44 34 22 77
FS-595	Use 16187 (Mechanic Gray) or 26187
Cable	Use 80141 (Steel)
DMC	Pending
Substitution	Try what's available for dark or medium gray
Avoid	Silver, Steel Gray
Source	LNC 2015 branding
History	Gray was not part of LP branding prior to late 2015
Usage	Use for fills and backgrounds for white or gold text when gray is desired. For gray headline or title text, please use Cool Gray 11C or 433C. For body text, use black.
Adopted	2017

Light Gray
PMS	Cool Gray 4C
sRGB/Web	#BBBCBC (187, 188, 188)
CMYK	12 8 9 23
Cable	Use 65008/67137 (Silver Grey)
FS-595	Pending
DMC	Pending
Substitution	Light gray or silver
Usage	When a lighter gray than Cool Gray 9C is needed
Notes	Do not use for text
Adopted	2017

Cerulean
PMS	640C
sRGB/Web	#0082BA (0, 130, 186)
CMYK	100 10 3 16
FS-595	Use 15182
Cable	Use 80176 (Oriental Blue)
DMC	Try 995 (Electric Blue Dark)
Substitution	Try what's available for Cerulean or Turquise; some blues are more this than blue and may work as well
Avoid	Cyan, Steel Gray, actual Blue
Source	LPTexas 2015 branding and Libertarian Statue Press specifications
History	This color was not historically part of Libertarian Party branding, but it has been used as a drop-in replacement for dark blue
Usage	For when 288C is too dark or heavy. Do not use with dark blue for any details that need to be visible; do not use for the Classical Statue Logo
Adopted	August 2017

Dark Red
PMS	7622C
sRGB/Web	#93272C (147, 29, 44)
CMYK	0 87 89 45
Cable	Use 65020/67113 (Brick Red)
FS-595	Use 11140
DMC	Pending
Substitution	Try what's available for Dark Red or Deep Red
Avoid	Medium or light red
Source	LPedia.org, Libertarian Statue Press, LPTexas 2015 branding reccomendations
History	Red has traditionally been used with political materials in the United States, and this includes Libertarian Party materials.
Usage	For special uses where a red is called for
Adopted	August 2017

Red
PMS	193C
sRGB/Web	#BF0D3E (191, 13, 62)
CMYK	2 99 62 11
Cable	Use 80108 Old Glory Red
FS-595	Try 11086
DMC	Pending
Substitution	Try what's available for red
Avoid	Bright red, warm red, magenta, pink
Source	LPTexas 2014 branding, Libertarian Statue Press
Usage	Attention-grabbing highlights; brighter red for special uses when 7622C is too dark
Adopted	2020?

Dark Green
PMS	553C
sRGB/Web	#284734 (40, 71, 52)
CMYK	82 30 65 76
Cable	Use 67131 (Army Green)
FS-595	Use 14036
DMC	Try 890 (Pistachio Green Ultra Dark)
Substitution	Try what's offered for dark green
Avoid	Medium Green, Light Green
Source	LPTexas Branding circa 2014, Libertarian Statue Press
Usage	For special uses and Libertarian Vanguard
Adopted	August 2017

Green
PMS	347C
sRGB/Web	#009A44 (0, 154, 68)
CMYK	93 0 100 0
Cable	Use 80119 (Primitive Green)
FS-595	Use 14193
DMC	Try 911 (Emerald Green Medium)
Substitution	Try Forest Green
Source	Ed Clark for President 1980
Usage	For special uses where a green is called for; Libertarian Vanguard
Adopted	2020?

Brown
PMS	161C
sRGB/Web	#603D20 (96, 61, 32)
CMYK	16 67 100 71
Cable	Use 80168 (Caramel Brown)
FS-595	Use 30108
DMC	Try 801 (Coffee Brown Dark)
Substitution	Try what's available for Brown
Avoid	Red-Brown
Source	Libertarian Statue Press
Usage	For special uses where a brown is called for
Adopted	August 2017

Purple
PMS	255C
sRGB/Web	#72246C (114, 36, 108)
CMYK	53 96 10 24
Cable	80102 (Imperial Purple)
DMC	Try 552 (Violet Medium) or 3834 (Grape Dark)
Substitution	Try what's offered for Purple or Violet
Avoid	Magenta
Source	LPNevada and Libertarian Statue Press
Usage	For special uses where a purple is called for
Adopted	2018

Cyan
PMS	318C
sRGB/Web	#88DBDF (136, 219, 223)
CMYK	40 0 14 0
Cable	Use 80021 (Blue Turquoise)
FS-595	Try 35466
DMC	Try 3766 (Peacock Blue Light) or 359 (Sea Green Medium)
Substitution	Try what's offered for Cyan, Aqua, or Blue-Green
Avoid	Steel Gray, Light Blue
Source	Earlier SIGLIB recommendations
Usage	Use on black; for white or other light-colored backgrounds use 288C or 640C
Notes
Adopted	2019

TYPEFACES

Avant Garde
Role	Wordmark, headlines, and titles
Download	Tex Gyre Adventor
Free	Tex Gyre Adventor, URW Gothic L
Proprietary	ITC Avant Garde
Substitution	Spartan, Futura, Twentieth Century, Century Gothic, Apple Gothic
Avoid	Geometric Sans typefaces with double story lowercase as.
Suggested Font Stack	"Tex Gyre Adventor", "Avant Gard", AvantGard, "Avant Garde", TeXGyreAdventorBold, TeXGyreAdventorRegular, "Spartan MB", "League Spartan", Spartan, Futura, Futura-Bold, "Futura Bold", "Century Gothic", CenturyGothic, "Apple Gothic", AppleGothic, "URW Gothic L", TwCen, "Twentieth Century", "Futura PT", "Heiti SC", "Heiti TC", "Didact Gothic", Questrial, Muli, Avenir, Sofia, "Gill Sans", GillSans, Kabel, OptiKabel, sans-serif;
History	This typeface was used by the previous Radical Caucus, especially during the original run of Libertarian Vanguard. Other known historical usage includes the Free Libertarian Party (NY) circa 1974 and LPNews (mid 1980s). This and other geometric sans typefaces have often been used on an ad-hoc basis as well.
Usage	Headlines and titles
Adopted	2019 (replaced Roboto 2014, which had replaced Verlag and Chivo)

Roboto (2014)
Role	Sans Serif, body text
Download	Roboto 2014 Roboto Mono
Free	Roboto (Google, 2014). Heebo (Oded Ezer)
Proprietary
Substitution	Arial, Roboto (Google, 2012), Helvetica
Avoid	DejaVu Sans, Bitstream Vera Sans, Segoe, Segoe UI, Frutiger
Source	LNC 2015 branding
History	This typeface has not historically been part of Libertarian Party branding, but consistent and specific body text typefaces in historical party branding have been poorly documented
Usage	Use for body text
Notes	Beware of Roboto (2012), which has the same name and creator but isn't the same typeface. It should only be used as a fallback substitution, along with Arial, et al Condensed and monospaced variants exist.
Adopted	Circa December 2016

Alegreya
Roles	Serif, body text, button messages, serif headlines
Download	Alegreya
Free	Alegreya (Juan Pablo del Peral)
Substitution	Vollkorn, Alda, Mendoza Roman, Elena
Usage	Buttons, any time that a serif typeface is desired
Note	Black/Heavy weeight preferred for buttons, headlines, and titles using this typeface
Adopted	Circa December 2016

Microgramma
Role	Headlines, titles, signs, buttons, and bumper stickers
Download	Libertygramma
Free	Libertygramma (Libertarian Statue Press, black/heavy only) Michroma (Google, light only) MicroExtend FLF (Casady & Greene) Federation Bold (Unknown)
Proprietary	Microgramma (Nebiolo, et al) Eurostile (Nebiolo, et al) Eurostile Next (Linotype) Bi Bi Demi (MyFonts.com), Square 721 (Bitstream) Europe (TypeMarket) Eurostar (MGI)
Suggested Font Stack	'libertygramma_ac', 'Libertygramma AC', Libertygramma, EurostileExt-Bla, EurostileExtBla, MicrogrammaDBol, MicrogrammaDBolExt, MicrogrammaBol, Eurostile-Bla, EurostileBla, Eurostile-Black, Microgramma, Eurostile, Michroma, 'Federation Bold', Federation2, Federation, 'Federation 2', Acens, Helvetica-Black-SemiBold, HelveticaBlackSemiBold, 'Helvetica Black Semi Bold', 'Arial Black', ArialBlack, Arial-Black, Impact, Haettenschweiler, 'League Gothic', Charcoal, Fantasy, Sans-Serif;
Source	Party Branding all the way back to 1972
History	Use of this typeface dates all the way back to the Libertarian Party's 1972 press release and is used on the original TANSTAAFL logo. It is one of the two most enduring and consistently used typefaces in party history. The other, Engravia, sadly lacks a free version and is thereby less practical.
Usage	Public outreach materials, especially for headlines and titles
Note	Historical use is exclusively black/heavy, extended, and SCREAMING CAPITALS. Never use lowercase letters. Recent usage has included variable widths.
Adopted	August 2020

Journal (Fontourist)
Role	Emphasis, Decorative, and speech balloons
Download	Journal
Free	Journal (Fontourist, free for personal use/donsationware)
Avoid	Other handwritten or script typefaces
Source	LNC 2015 branding
History	This typeface has not historically been part of Libertarian Party branding
Usage	When a handwritten typeface is needed.
Adopted	2018

Chopin Script
Role	Decorative
Download	Chopin Script
Free	Chopin Script (normal only)
Proprietary	Chopin Script (all other weights)
Substitution	Flaemische Kanzleeischrift, Polonaise, Englische Schreibschrift
Usage	Places where an ornate typeface is desired
Note	Additional non-free weight exist
Adopted	Circa December 2016

Note: All color specifications are built around Pantone® Coated colors and use officially Pantone-provided sRGB and CMYK values. No exceptions. Pantone is a registered trademark of Pantone LLC.

Return to Main Menu